"The packaging must tell a story to increase the success of the sale"

In the coming years, the consumer experience will be key to improving the use and presentation of the product and its packaging

One in four people say that a better designed packaging will push them to buy a product again through that channel. If you send something more than a simple brown box and if you try to tell a story, you increase the chances of success "

THE PACKAGING: HOW DOES IT INFLUENCE THE PURCHASE DECISION?

Essential to differentiate to maximize sales and conquer the consumer

There are many aspects to take into account and range from the quality of the product and its price to the packaging itself. To be a successful e-commerce, it is not enough to make a good product, but also to take care of other details such as the packaging and presentation of the article.

The plastics industry reinforces its commitment to the environment

The goal is to develop more easily repairable, reusable, recyclable products with recycled content.

Various technology centers, sector associations and entities promote projects and actions aimed at companies in the sector to move towards the Circular Economy and greater efficiency in the use of resources for environmental protection.